The outside world is too big. You need a filter.
PG Fear Index. A disciplined grid for reading the macro context for retail/FMCG.
Built for CFOs, planning directors, and CEOs with macro exposure — who make decisions on a months-long horizon and want a better reading than general-purpose press.
April 2022. The big Easter promotion was calibrated in January: forecast on 2021+2019, pre-approved communication, contracted stock, placed orders. On February 24, the war begins. In two weeks: energy +47%, transport +23%, panic on oil and flour. By April 1, the environment you had planned for no longer existed.
None of the 27 KPIs on the dashboard had alerted you. Nobody on the team read — systematically, with methodology — macro signals that could have foreshadowed the change.
If you recognized the situation — even partially — PG Fear Index is the gate with which you start reading the world before it hits you.
What is PG Fear Index
PG Fear Index is built in two modes of use, both free:
- M1Self-calibration — you score yourself 6 canonical pillars of risk for retail/FMCG: geopolitical, energy, monetary-fiscal, consumer behavior, supply chain, regulation. At the end you receive an aggregated index + narrative interpretation + operational recommendations.
- M2OPS bulletin — the OPS team publishes a monthly official version of PG-FI, with aggregated scores based on our weekly monitoring. It is your reference discipline — it lets you compare your own evaluation with that of a professional observer who tracks signals daily.
At the end you receive (for Mode 1):
- An aggregated PG-FI index — interpreted on the canonical scale (Calm / Attention / Tension / Crisis)
- Narrative interpretation of your score and the contribution of each pillar
- Operational recommendations — what should appear on the agenda of the next monthly board meeting
How to use it
- Fill out the form below
- Click „Access PG Fear Index" — you will be redirected to the application at
promogrid.ro/PG-FI/ - Choose the mode of use — self-calibration (15-20 minutes) or OPS bulletin (quick read, 5 minutes)
- For self-calibration: you score the 6 pillars, you receive the aggregated index + interpretation
- For the bulletin: you read the current monthly version and use it as a brief for board meetings
Recommended frequency: monthly (before the board meeting) or weekly in periods of visible macro turbulence. PG-FI is not filled in once — it is a continuous discipline, not a point-in-time audit.
Register for PG Fear Index
This is an informal gate. PG Fear Index is free, without commitment. Self-calibration stays with you. The monthly bulletin is public — you can cite it, distribute it, use it in your own meetings.
If, after months of use, you feel you need a personalized PG-FI — calibrated on your sector, geography, particular exposures — then Strategic Context Watch (S11 in consultancy regime) is the natural step. The output is no longer a generic index, but a radar calibrated on your real landscape.